U.S. flag

An official website of the United States government

Talk to the Veterans Crisis Line now
Skip to main content

About us

The Diffusion Marketplace is a discovery and collaboration tool that curates promising clinical, operational, and strategic innovations from VA. We are managed by the Diffusion of Excellence, an organization within the VHA Innovation Ecosystem. Our goal is to represent the best of VA and to reflect the spirit of service and collaboration for Veterans and the communities we serve.

Several dozen attendees of the Diffusion of Excellence’s Base Camp and VHA’s Diffusion Academy stand and smile on the steps of the Southeast Louisiana Veterans Health Care System in New Orleans in February 2020.

Frequently asked questions

An innovation is a program, process, or tool designed and implemented within VA that brings a unique value toward addressing a clinical, operational, or strategic problem.

Diffusion is the dissemination of an innovation beyond its point of origin. On the Diffusion Marketplace, it includes the journey of an innovation from its initial adoption and assessment to continued understanding of its impact and replication across VA facilities.

Innovations are grouped into three diffusion phases:

Emerging innovations are early in their adoption and are being assessed.

Replicating innovations are being adopted across multiple facilities as their impact continues to be validated.

Scaling innovations are being adopted widely with the support of national stakeholders.

VA and non-VA site visitors can email innovation owners directly to ask questions or request more information. To send them a message, simply click the "Email innovation" button on any innovation page.

Search by keyword, by category, or by browsing all innovations.

To adopt an innovation, click the "Email innovation" button on any innovation page and send the innovation owner a message about your interest in adopting their innovation.

The ability of an innovation team to collaborate with non-VA personnel varies. If you have questions, or want to learn more about an innovation, you can reach out to the innovation editor by clicking the "Email innovation" button on any innovation page.

You can self-nominate or nominate other innovations for consideration on the Diffusion Marketplace by using our Nominate an innovation page. Innovations can also be nominated through competitions, such as the VHA Shark Tank Competition.

Nominated innovations will be reviewed by the Diffusion of Excellence team, relevant subject matter experts, as well as Veterans Integrated Services Networks (VISNs) and program office leaders. Innovations will be selected in alignment with VA best practices and priorities.

Send us your feedback

For questions related to VA medical care, benefits, or services, call 1-800-MyVA411 (1-800-698-2411) or log into MyHealtheVet.

Have feedback or questions for the Diffusion Marketplace team? Send a message to marketplace@va.gov and we’ll get back to you as soon as we can.